Camera Mouse

PLUSES

  • Handsfree device.
  • Tracks eye movement instead of head movement.
  • The design is technically possible.
  • Supports people that have difficulties using their arms or fingers.
  • Has good sales potential for people with special needs.

MINUSES

  • Not very precise eye tracking.
  • If special equipment is required, it could be expensive.
  • Not good sales potential if special equipment is required which can be expensive.
  • Not all webcams support the software.
  • Not all operating systems support the software.

ReFormer

PLUSES

  • Easy to use.
  • Has multiple fonts/formatting settings.
  • Chrome has a large market share.
  • Free.
  • Works on different platforms.

MINUSES

  • Many similar products available.
  • Very limited income potential.
  • Similar products have good support for multiple popular web sites, much work needed to mimic that.

Magnifier

PLUSES

  • Easy to use
  • Works on many different devices
  • Fulfills a need
  • Easily activated

MINUSES

  • Could be hard to monetize
  • Uncertainty of a potential market

Blue Bongos

PLUSES

  • Simple to monitize with in app-purchases
  • Provides great assistance to autistic children
  • Easy to add new games
  • Easy to view progress

MINUSES

  • Games needs to be based on research instead of anecdotal evidence
  • Requires a special device